Product Review: LimeCrime Eyeshadow Helper!

So, we’re all devastated over all the controversy over Urban Decay’s eyeshadow primer potion being revealed as not truly vegan (not to mention their shady animal testing/oh no we’re not really policies). At least I am. I wear mildly shimmery shadows pretty much every day, and in order to avoid the creeping creasies and keep that stuff where it should be I relied on that primer like an orphaned piglet on its adoptive mother in my recurring dreams. I rationed the last of my old tube until it started smelling weird and resigned myself to tossing it out with no replacement in sight. Sob. So what’s a vegan to do?

Enter: LimeCrime! I’d never heard of this brand, but I just happened to be searching “vegan eyeshadow primer” on Amazon and it came up. Bam!



I ordered it immediately because I have a Prime membership now and it is super dangerous to my credit score. Apparently the formula used to contain beeswax but is now vegan, not to mention cruelty-free! I started using this stuff with wild abandon and I absolutely love it. I’d say it’s even better than the UD primer. It’s thicker, a bit creamier, and doesn’t have quite as much shimmer to it (depending on the UD primer that you used, since they make several). It is a little bit lighter in shade and you have to be a bit more careful where you put it, since it’ll show if you happen to groggily smear it on your general eyeball area with your finger like an animal not that I do that. Of course, I’m pretty brown, so this might not matter as much to you fairer peoples. At any rate, it works fantastically. The first day I used it happened to be a day I worked in a booth at an all-day festival outdoors in the sun, where I sweated profusely and ran around like crazy for many hours. And when I got home and collapsed on the couch, I was amazed to see that my shadow and liner hadn’t budged or smeared one bit.

Here’s the part of the post where you could see the amazing picture of my eyeshadow at the end of this day if I were smart and had gotten the photos off my old phone before getting a new one and could find the cord to connect the old phone to my computer. But hypotheticals aside, trust me, I still looked fresh to death.

Side note: of course, with a more powerful primer potion, you need a bit more power in your makeup remover. I recommend BWC’s removers. Both the lotiony and the watery ones work well with a cotton pad or washcloth and don’t irritate my sensitive eyeballs. I use pretty much exclusively waterproof liner and shadow and those are tougher to remove, but I find BWC does the job best.

I give LimeCrime’s Eyeshadow Helper two enthusiastic makeup-covered thumbs up! Buy this stuff and then buy some more for me, too.